Affiliate – a business/individual that drives traffic to an e-commerce website for a commission (a percentage of sale transactions).
Attribute – a quality or characteristic of the product displayed in the online store.
Amazon Marketplace – the biggest 3rd party e-commerce platform in the world.


Blog – a resource (part of your online store) to share the information relevant to your industry. It allows adding new content, promoting your business/goods and as a result it drives traffic to your shop.
B2B (Business-to-business) – a business cooperation pattern between companies (e.g. manufacturer and wholesaler, a wholesaler and a retailer).
B2C (Business-to-consumer) - a business cooperation pattern between a company and a customer (e.g. an online shop and a customer).
Browuse – a Magento e-commerce software for small and mid-size businesses that combines the features of a hosting provider and a website builder.


Conversion rate – a percentage of online shop visitors that become customers.
Call-to-action – the heading/phrase/banner on your page that encourages customers to make a purchase in your online store.
Custom domain name – your domain name that can be connected to ecommerce services/builders in order to redirected a created website there.


Domain name – a website name/identification (e.g.
Drop-shipping – a type of cooperation when manufacturer/distributor ships products directly to clients of the online shop.


Ebay – an ecommerce company that provides B2C and B2B sale services.
Ecommerce – a process of selling and buying goods online.


FTP (File transfer protocol) – a protocol for uploading/downloading files over the Internet.
Fraud – a case of the illegal usage of the customer payment data.
Funds – the amount of money that can be used by the customer to make purchases.


Gateway – a payment processing service that helps to accept and process payments online (e.g. PayPal).
Google Analytics – a free tool that can be linked up to an online store to track traffic and visitors behavior.


Hosting provider – a service that provides businesses with the server space for website hosting (e.g. Browuse).


Inventory – a quantity of goods available for selling.
Invoice – a detailed information on the purchase made including product prices, shipping costs and taxes.
Internal domain name – a domain name that can be selected by the user on the 3rd party e-commerce platform.


Landing page – a page visitors of the e-commerce website land on.
Logistics – a process of shipping goods to and out of stock.


Magento – an open-source e-commerce platform for online stores building and managing.
Merchant – any business/individual that accepts payments for goods or services provided.
Multi-channel e-commerce – a process of selling goods through different channels/devices (e. g. online, mobile).


Online store – a website that supports functionality required to sell goods online (e. g. the ability to record orders and accept payments).
Order – a record of the request done by the customer in the online shop.
Order management system – a system that allows simplifying the process of orders management in the online store (e. g. available in Magento)
Order confirmation – an e-mail sent to a customer in order to confirm the placement of his/her order.


PayPal – a payment system/service an online shop can be integrated with in order to accept and process payments (e. g. PayPal payments, credit cards, etc.).
Payment – the amount of money paid by a customer for goods/services.


Query – an inquiry performed by a customer in order to clarify the details about a transaction, an order, etc.


Refund – a return of money to a customer when the ordered product is given back.
Return – a transaction when a customer wants to give back goods previously ordered.
Return policy – terms and conditions under which customers can return products and have their money back.


SEO (Search engine optimization) – a process of setting out a website and link buildin in accordance with the current requirements of search engines (e. g. Google, Bing, Yahoo, etc.).
Shipping – a process of goods delivery from a stock to a customer.
Shipping address – a customer address where goods are delivered.


Tax class – a tax amount charged for a certain product in a certain location.
Traffic – a number of visitors received by a website.


Usability – a characteristic feature of a website that measures the easiness of its usage by visitors (e. g. website theme, navigation, etc.


Visitor – a person that comes to a website.
Void – a process of canceling a transaction that has not been settled yet.


Wholesaler – a manufacturer/distributor that sells goods to a retailer/merchant.